One Year with Petitely Packaged

Petitely Packaged has been around for one year. Lets celebrate this blog anniversary!

It is hard to believe it has been a year. To be honest, I thought my blog anniversary was January 22nd, but then I remembered a blog post about Michelle Obama that was supposed to launch on January 20th,2017. That’s to say, how embarrassing is it that I forgot my blogging anniversary…. Not really actually, but who doesn’t appreciate a flare of drama from time to time.


Before I get started talking about myself, which every earth sign loves to do, and posting embarrassing photos,  I want to thank you all. For every share on social media. For every thoughtful comment written. For every email sent asking questions. For every subscriber to my email list. For every return visit to this site. I am in awe that some many of you are supporting me and I appreciate all of it. The support that has been given in various forms has aided in opening doors for me that would not have been possible a year ago. So thank you for joining the Petite Crew and sticking with me.

It's my day to celebrate my blog anniversary as petitely packaged #petite

What Petitely Packaged Taught Me

Niche? Ha!

Blog anniversary out of ______ and I don’t have a niche, and I’m happy with that. I struggled at the beginning of 2017 trying to focus no only petite fashion and career-related posts. Once I quit placing my blogging experience into a neat box, the posts and engagement started rolling out. My girl Sheila wrote a great post about why niches aren’t for everyone, and I swear it changed my view on blogging.

When I rebranded I knew I didn’t want to be merely a fashion blogger and I thought I had it all figured out, but when it came time to produce that content it wasn’t flowing naturally. But that’s life. Everything you do won’t be a constant incline to success. It is cyclical, and with ups, there are also downs. Those downtimes lead to discovering. They help you weed through the irrelevant mess and pull what matters even closer to you for security.

You can’t package all of this into one box


Analytics Don’t Lie: We Truly Vibe Petite Crew

While diving into my analytics, I discovered the post I hesitated on sharing based on content, were the most read. That surprised me because I was certain no one would be interested in the weird stuff I like, like a naughty or nice list for tv characters and my opinion on all the books I’m reading, or the difference personal branding can make.  But that let me know my voice matter and unique perspective matters to more than just me and my squad who initially made up the petite crew. Honestly, learning that excited me about what is to come for this year regarding content and creating more of it.

It Doesn’t Have to be Perfect

I didn’t post as much I wanted to last year because I got caught up with striving for perfection. That’s is my one regret. I wanted the perfect posts and perfect photos and perfect descriptions. Well, life isn’t perfect, and neither am I. If I intend to be raw and honest with ya’ll that means pulling off the veil and showing yall all my quirks. Like these photos. These come for a failed photo shoot after a long day celebrating my birthday. I don’t love anything about these photos, but that doesn’t mean they aren’t worthy of being shared.

What to Expect from Petitely Packaged in 2018

For starters, you’ll be seeing more of my face. I intend to pump out more videos on my YouTube. There will also be more photos of myself. I’m still honing my photography skills and the best way to accomplish that is by practising on myself. That means more outfit and skincare posts. While Babycakes Briauna was left in 2016, her Journey to Clear Skin is still going to be popping on Petitely Packaged.

There will be more talk of television shows. I might talk about seeing petite black women in the shows I watch or what money mistakes my favourite fictional characters have made and how to avoid them. Instead of live-tweeting about the various shows, I’m watching; the plan is to get recaps of what I was loving and what was just an all-out flop.

One Year of Petitely Packaged taught me I don't want my fellow Petite Crew to be a bunch of flops

The career-related posts are coming back because I don’t want any of us to be flops in the workplace. I may not have a 9-5, but I’m still out here working, applying for jobs, and chatting with my friends about their experiences the public and private sectors. Since my goal is to see us all prosper, I’ll pass along the insight and quality advice I’ve gained.

Since I’ve taken an interest in financial wellness, that will be a reoccurring topic over here too. See what I’m saying about there not being a niche. It just doesn’t exist. I had my financial fails and my financial wins in college, so yall will get to hear my genuinely embarrassing stories and learn from my mistakes. My motto in life is to try not make the same mistakes others have made, and I hope it becomes one of yours.


Year one was fantastic but year two of blogging as petitely packaged will be stellar for all

So that’s all she wrote. Here’s to another year of Petitely Packaged. Expect new posts on Tuesday, Thursday, and Saturday this calendar year. Yes, there is a post coming tomorrow.


Mil Besos,

Aitza B

ps: hope you enjoy these hot mess pics

  • Congratulations on your first year anniversary! Blogging is unpredictable, I was on hiatus for some 2 years on and off and I’m back, Im just not able to set aside blogging at all 100%…if your passion is in here you will thrive. So go with all the plans for your blogging year, have fun! 🙂

    • Thank you so much Marie. I’m a bit like you, my old blog fell off but I’m back at it again. Best of luck on this second round of blogging.

  • Congratulations on your one year blog anniversary! Re-branding is hard, and blogging is so unpredictable that is can be scary to make a big change..Looks like you’ve done it well. When i first did it, I lost a huge amount of following, but slowly my numbers came back.

    • Yes, the rebrand and getting those numbers and establishing an audience can be so hard. Glad there’s someone else who can relate. Thanks so much, Jenn.

  • Cia Black

    Congrats on your blogiversary, That’s a very big accomplishment. It sounds like you have your hands full with branding yourself, but I look forward to the journey ahead with you.

    • Thanks so much for you kind words, Cia! Can’t wait to share the journey.

  • Emily Michelle Fata

    Congratulations on running such an amazing blog for a year! It’s a huge accomplishment, especially considering how well you’ve done for yourself, and the amazing content that you’ve put out. 🙂

    • You’re so sweet, Emily. Thank you!

  • LisaLisa01

    Congrats on your blog anniversary!! So cool you’re rebranding I know the change can be very scary but, I’m sure you will do very well. Look forward to keeping up with your journey and good luck!

    • It was a little scary but I appreciate how it turned out. Can’t wait to share more with you all this year.

  • Congratulations on your one year blogging journey! It is such a huge accomplishment. Few realize just how hard blogging really is. Your upcoming topics sound really interesting too!

    • Blogging requires so much labour but it is worth it. Thanks so much for your kind words, April.

  • Ann F. Snook-Moreau

    Congratulations on your first year! Thank you for acknowledging that just because you might not fit into a niche doesn’t mean your blog isn’t worthy of being read. We are all complex humans who shouldn’t have to contain our creativity!

    • Love this so much. Creativity shouldn’t be contained, especially from women,when we have so many people trying to stifle our voices. Thanks for the kind words, Ann.

  • Marjie Mar

    Congratulations on celebrating your first blog anniversary. Way to go with one more fervent follower/reader which is me.

    • You are far too sweet. Thank you so much, Marjie !

  • Congrats on your blogiversary! It’s so fun to see your blog grow and evolve over time!

  • Congrats girly!! so happy for you!

  • Happy Blogaversary!! I honestly need to look up mine too! I was just thinking about it today! I LOVE your photos! I agree 100% we do not need to be too niche specific! I love your blog!

    • Thanks, Joely, I thought these photos were meh, but I’m glad you enjoyed them. I just shows me perspective is everything.

      • Well sometimes mine are a bit meh on quality or clarity too so I understand but that aside I LOVE how they are REAL! I know as bloggers we are supposed to have crisp clear “professional” images and for the most part I strive for that – some days being better than others due to lighting and such. BUT your photos here speak to me because they are real life shots, like what normal people take and that is more than OKAY sometimes! I think it makes us seem more real if you know what I mean.
        I love them because of your smiling face and how happy you seem!

  • Fantastic news on your anniversary for your blog, it’s an accomplishment. sounds like you are invigorated for the new year. I am like you I am going to be doing more videos. I really fell off the wagon last year.

    • Best of luck of getting those videos out this year. I know it can be a challenge.

  • Happy Blogaversary! You have achieved so much in one short year, I hope the next year is just as great! 🙂

  • Congratulations on the blog anniversary! It’s not easy to keep up the demands that come with building a growing blog, and a lot of people quit long before reaching the 1 year mark. So it’s commendable and it’s exciting to see that you have achieved so much and have plans to continue growing and learning. 🙂

    • This is so important to remember. Thanks so much for your kind words, Ronnie. I know they’re something I’ll have to remind myself of as I continue blogging.

  • Shell

    Congratulations on your first year of blogging!! You have accomplished so much this year and I’m sure you will reach many wonderful milestones this new year 🙂

    • Awww, thank you, Shell! I’m glad I was able to get over this first hump of many.

  • Yay for having a year of blogging under your belt! Can’t wait to see what else 2018 brings.

  • Congrats girly! Can’t wait to see how you kill it in 2018!

  • Congrats! That is awesome that you have been able to take a minute to celebrate your first year! So cool! I kinda worked right through mine and forgot all about it. Looking back now I wish I did celebrate it but maybe on my fourth year I will do something special. Thank you for the inspiration!

    • Had I not been looking back at my posts, I likely would’ve done the same as you. It’s never too late to start celebrating your accomplishments, Melissa.

  • Happy Blogiversary! Can’t wait to see more from you in 2018!

    • Awww, thank you , Deborah!

  • Jeanine @

    How exciting happy blogiversary! Such a milestone to accomplish! I’ve been blogging on and off since 1998 and every year is still something to celebrate. My current blog I’ve had since 2013 and I couldn’t be prouder as the weeks, months and years go by! Enjoy it!

    • Woah, you’ve been blogging before blogging for even a thing. That’s so freaking awesome! What an inspiration. It is definitely a journey I’m loving even minute of,even when it’s a pain. Thanks so much for spotting by, Jeanine.

  • Congrats on 1 year! Blogging is such a rewarding journey. I love when people share unique post ideas, they’re so much fun to read. Can’t wait to see more from you in 2018!!

    • Nicole, thanks for the kind words and for stopping by.

  • Gina Chesnes

    Awesome first year. I’m just starting and have worried about finding a niche. I agree.. the less you put your blog in a ‘box” the more creative you will be. I also love your blog name. 🙂

    • Thanks so much,Gina. Best of luck to you. As you go on, you’ll find your blogging groove.

  • Congrats on your 1st year 🙂 It sounds like you’ve learned quite a lot in the past year-specifically, that your voice matter and people value your perspective. I, too first started my blog thinking I was going to focus on personal style but then realized that’s not all I have to offer/talk about. My one year is coming up in March and this post makes me really excited to explore what I learned and where I want to be headed.

    I hope this year is everything you want it to be and more 🙂

    • Definitely looking forward to reading what you reflect on in March. It’s funny how our expectations don’t always match up with reality and that’s often the best thing that can happen to you. Thanks so much for your kind words, Sophie!

  • Yona Williams

    I don’t really have a niche either. I mostly blog about food, diet and art, but I am willing to review almost anything…and like writing about my dog when I can. I know that having a niche helps keep loyal readers coming back, but I don’t really want to focus on just one thing.

    • You get it! That’s exactly how I feel. You know what, loyal readers are going to be the people who connect with your voice. It doesn’t matter if you’re writing about beauty or what you at last week. Thanks so much for stopping by, Yona.

  • Abby Darlington

    Congrats on making it past the 1-year mark! Thats such a huge accomplishment. Love that you have stayed true to your own voice and talk about what interests you rather than sticking to a “niche”. Keep it up!

    • Thanks so much for the kind words of encouragement, Abby!

  • Congratulations, darling! I loved reading about your year. It is indeed a journey and I celebrate you for embracing it so whole-heartedly. Many blessings and wonderful things to come. <3

    • Awww, thank you so much for the warm words and kindness, Evelyn. It is greatly appreciated.

  • Dia

    Congrats on your blog anniversary. I see so many bloggers blogging and then they just stop before they hit a year. I hope that your 2018 is amazing and your blog continues to grow. I have to go check out that Michelle Obama post now 🙂

    • Thanks os much,Dia. One of these days I’ll finish that Michelle Obama post and make it public for all to enjoy.

  • cvantassel

    Blog anniversaries are such milestones. Congratulations. It sounds like you are right where you need to be and you are learning so much. I blogged for a couple of years without knowing my niche or really having a solid brand. Here is to another amazing year!

    • It seems so many are niche-less and still making it work. Thanks for the congratulations. They are very much appreciated.

  • Ivan Kralj

    Congratulations for the 1st anniversary! I still need two months to go for mine, and it is true that the journey might be exhausting, but also rewarding at the same time! Good luck!

    • Woop woop, to the 1st anniversary group. These next to months will fly by for you and make every exhausting moment worth it!

  • Yay congrats on 1 year of blogging!

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  • Rose Mont

    Congrats to you no matter what day it is. I like a no niche. I like to personally see variety. Even on Instagram I don’t like all the same themes.

  • Congrats on the one year milestone! I did the opposite of you, I started out blogging about whatever came to mind, and during last year I narrowed down my niche to food/kitchen blogging. I hope you hit all your goals for the year with the blog and then some!

  • Vyom Kapoor

    You look so gorgeous and I love your beautiful smile. I can totally understand the struggle with niches and glad you came up with your vision and are sticking to it.

  • Kristyn Caasi Medriano

    Happy blog anniversary to you. It is wonderful to see how far you have come in blogging. Excited for many more years of you blogging.

  • Happy 1 year blog anniversary to you. Congratulation on your incredible journey! btw I love your blog.